Steve Wetmore – Abhishek Yadav welcome to InstaVIP Podcast.
Abhishek Yadav – Thanks for having me.
Steve Wetmore – Would you please talk a little bit about who you are, what you do at your agency and touch on credibility relative to do you belong to any local or national associations? And some highlights on your accomplishments.
Abhishek Yadav – My name is Abhishek Yadav and Steve introduced me correctly as digital marketing agency owner of Baclinc in Mumbai and we are serving digital marketing clients locally and internationally for the past year. Our agency has been running for the past three years established. Three years ago we started with blogging and produced our own content to run our blogs. We got really good at SEO in the process. And SEO came to us like a byproduct of creating content. And that’s how we learned SEO with my team. So currently, we are using all our tactics and serving our clients here in Mumbai. And so far, I personally started doing all of this back when I was in ninth grade, and I’m 21 right now. So it’s roughly about five years of experience I have in SEO. My team is quite young and we are all talented people who have learned marketing on our own. Our clients are quite happy and every single client we have gained from referrals. We also have a lot of personal websites that generate Amazon affiliate commission and Google AdSense revenue. And yeah, that’s also the magic of SEO.
Steve Wetmore – I’m talking to somebody that learned how to do it for himself first, and now you’re offering the same services to clients. So that’s a great way to start in my opinion. Can you talk a little bit about what you see as emerging trends going into 2020? And and what I really want to know is what you’ve learned doing the actual work. Can you share that with our listeners?
Abhishek Yadav – This is the right time for me to answer these questions, because just yesterday, we finished mapping the next quarter for 2020; what’s going to be our approach or our strategy. Starting out SEO in 2020 is going to be exciting. And also, it’s going to be a very important year for SEO, because some things are going to change, and they’re not going to change for good. It’s going to affect all of us marketers in a bad way. So what I mean by this is, in 2020, Google is going to be very strict with us. And we are going to be seeing some decline in traffic, because Google is trying to show all the results and solve all the user queries right on the first page of Google, and they are decreasing the amount of clicks, according to reports and studies. So that’s happening and that’s some bad news for us to start with.
Steve Wetmore – So you’ve seen evidence of that already?
Abhishek Yadav – Yes, we have. So we work across multiple clients and are from multiple different niches? In many niches like health and medical, you already have the Google card that shows you everything from the symptoms to the cures, and there is no logical reason for the user to click on the very first website. I’m sure all of the listeners know that what a competitive niche health and wellness is, in terms of SEO to Rank. Google is already using all the real estate for itself and not letting us get on the first page. That’s happening a lot more these days. If you remember, it started back in the day with the end of Linux websites. There used to be these websites where we gave out song lyrics and we would get clicks and views on ads. Now Google just shows lyric search results on its first page. This was two years ago, now it’s going to go full on and just disrupt industries for SEO guys like us. But there’s also good news. And there’s also ways and loopholes that we can use to get ahead of Google. That’s all we try to do all the time, basically. What’s going to work in 2020?
Steve Wetmore – We did talk about no click results, which is what SEOs are calling this. Can you share some strategies on how you work around no click search results?
Abhishek Yadav – So to tackle with no clicks, does, I mean, see now, if a door said that sat down, we also have a few more doors open for us. So like, Google has the data News the number of like, clicks like yeah, no clicks, no clicks are coming in. So Google has started to index podcast. So that’s a good thing. And that’s, that’s something that nobody’s paying attention to. And so we can use interactively, no user interaction methods like podcasts and videos and images. Okay, so Google image is like extremely underrated for SEO. And people don’t even realize how much traffic do like big websites derive from it. And being being at the lake at the first part for the right kind of images can get you huge lake amount of traffic with a lot of earnings as well. So yeah, Google Images is something that you can focus on. So what I mean by that is, like, try to make a tiny infographic like the landscape infographic, not a long one that can just be that just serves the purpose. So let’s say you search for any medical term, and I don’t want to take any names of any diseases that can be sensitive, but yeah, you If you take any medical term, and you just try to answer the query within an image with the right kind of infographics, then yeah, that might solve it. Because technically, that’s what Google is also pushing. Google is going to show you a Google card like for know, for showing all the relevant information on its own, then I’ll show a few ads. And there might be some images. So yeah, images can drive huge traffic. Also, podcasts are huge in 2020. podcasts are, they have just started to be indexed in Google search results. And if you, if you make a perfect podcast, and you transcribe it, and uploaded to your website, Google is going to see it and Google is going to love more of it. Because there is no content. There’s no podcast content about everything. As of now. Text is totally saturated. websites are totally saturated. But podcast is still new, and we can still bank on podcast.
Steve Wetmore – How does Google index audio?
Abhishek Yadav – I won’t get into the technicalities of it. Recently, around two months back, September this year, I saw an update by Google to index podcasts. So any podcast that you publish on your website? As a post, or else you embedded in your website, Google is going to read it. And Google is going to see like, and it’s always the best to have the transcription of the podcast in the form of a post on your website. So that doubles up. So you have the content covered in text, as well as audio. So yeah, that is like I’m not giving away too much. But that is something if you guys pay attention to this, and if you guys like really hone down to trying to understand how you can make bank.
Abhishek Yadav – Another thing that I’d like to share real quick, is that is that possible? So so whatever I’ve shared so far, is this like a negative for SEO guys like us? But if you really want to make it work, there are three words for you. Again, you really need to pay attention. And the very first one is Authority. So you have to build your authority in 2020, multi niche websites are going to take a hit. And if you’re going to talk about 10 things on one website, which are completely not unrelated to each other, it’s going to impact your website. So please make your website and authority make it relevant to your content. And not only this content, your backlinks also have to be relevant. topical relevancy is the key for ranking in 2020. So make sure that you have authority, you have authority and you are relevant to the content and the backlinks that you’re generating for your website. And ultimately, brand building always helps. So just keep these three things in mind and you will be good to go.
Steve Wetmore – Good advice. And that all comes about from the Google update called Medic where they started talking about your life, your money. And creating authority is very important. I’ve had some interesting conversations on that. And so it’d be interesting to see how that all plays out in 2020 – Can you share with us? So, let me let me just save you some time. for everybody. All agencies seem to be using AHREF’s, Moz and SEMrush. So, let’s not talk about those three tools. What we’re really interested in is uncovering what some agencies are using that’s different from others. Do you have anything, any tools or anything that are different?
Abhishek Yadav – So actually, yeah, I mean, you’ve taken away the key snake from my from my head, give it to the internet. But yeah, I still continue. I have tons of other tools which are helping me a lot. So the very first tool, I’m sure it’s a quite famous at this point, and I’m sure you’re aware about it. It’s called Keywords Everywhere. Okay. So this is a tool that actually like shows you the search results right under the search box. I mean, I’m sorry, let me rephrase. It shows the number of search results. Yeah, the number of search results right under the Google search box. And it also shows you the cost per click, and competition and other relevant data. But like every basically every Google search that every term that you type in Google, you instantly get the search data for, it’s a Chrome plugin.
Abhishek Yadav – So Okay, so the next one that I’m going to speak about is definitely like, nobody must have mentioned it earlier, because it’s fairly new. It’s being used by a low key set of marketers. And actually, there’s this YouTube channel that I follow. It’s called develo. Mark, and the founder of the channel is actually an agency owner, and he’s doing great and he has built his own Chrome plugin for you. So the this tool is called Search Trends. It’s developed by Ron Marino if I remember his name correctly, and what it does is on the right hand side, when you search from a laptop on the right hand side, where the You see the Google ID card, that it shows you the Google Trends, for that particular keyword. And this is specific for the US. So it shows you like Statewide data that let’s say in Washington has the most number of searches for this particular keyword. And it will show you a yearly trend Lake from for the past year. What is the trend of this keyword? So it’s really helpful. Because if you have the right number of searches and a keyword is trending, then it’s good to go. I mean, you should carry on, with your SEO campaign, or else, if you don’t have if your keyword is on a dime train, it can really impact your performance. So that’s why you must not miss Search Trends and I will share this link and yeah, shout out to Ron for making this awesome app.
Steve Wetmore – So do you have three you have a third one that no one uses? Or no?
Abhishek Yadav – Yes, actually, I do. So like all my tools are just being Within the Google search results what it allows me to do is I just type in a keyword. And I’m able to extract so much data just from entering this, like entering the search term within Google. And I see everything so these these awesome tools helped me do so. So first time shared with is keywords everywhere. And second is search strength by one and and the third one is called SEO Quake. So this tool shows you relevant information for every single search result. So let’s say YouTube was ranking first for a particular keyword. So it will show you the alexa rank for YouTube and will show you data from SEMrush to show you the age of the website to show you the Whois information and that usually helps a lot.
Steve Wetmore – Well, I gotta tell you, three out of three tools that is not on anyone’s radar screen. So kudos to Abhishek . And thank you so much for that great information. Abhishek, thank you.
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