We are welcoming Konstantinos Ntoukakis today from StudioForDigitalGrowth.com . Konstantinos, would you please tell us a little bit about yourself and what you do.
Konstantinos Ntoukakis – Hello, Steven, thanks for having me today. Well, so, a little bit about myself. So I am the CTO and SEO consultant at Studio for digital growth. This is an agency I co founded at the beginning of this year, actually we’re very fresh, me and my co founder Jona have a long history in the marketing space and a lot of experience. And after working for many years in startups and multinationals, we decided to start our own project and contribute work more closely with business owners that run online businesses. So my story is I started with SEO and digital marketing back in 2013, because I needed to know more around this field for a company that I co founded, it was called Perfect.IO. And we were in SaaS analytics software as a service business. And, you know, its growth, marketing and organic growth really important in that in that space. Right. Right. And so fast forward, six, seven years later, I’m mostly responsible for the technical aspects. Pine organically grow from of our clients websites. In this agency, we start at the beginning of this year. And what is so special about studio. So I think, you know, the success of this project, we can contribute a two to three things. So, first one is we have a very strong team. So be like me, I’m very technical, my co founder, IC work on a project before and all the individual contributors who have a really strong and have a long history in the marketing field. The second one is we see ourselves as as partners, to entrepreneurs, with online businesses, and we basically really trying to solve problems, not just, you know, fix them in our agency template and produce the same outcome for everybody. And we’re very strong and active in Western Europe, English speaking German speaking markets.
Steve Wetmore – Can you talk about what you feel are the future SEO trends?
Konstantinos Ntoukakis – The first topic I wanted to touch is kind of controversial and I think It’s, like trends tend to be controversial. So the first thing I think, is the “No Click Searches” everybody’s talking about. There were some studies published at the beginning of the year from Rand Fishkin, co founder of Moz. They think 60% of searches are no click searches which is really huge. And, you know, a lot of SEO professionals still see Google as a search engine. And so they believe that, Google should encourage users to visit websites to get the information that they want, but not actually serve this information through the different forms they’re using now. I don’t want to go into every detail, like the knowledge panel etc. So, for example, if you ask a specific question like, how many weeks that a cat is pregnant? Yes, sir sends in like Duck Duck ago, for example? Well, I will not give you an answer for this type of question, but will serve you some search results. One of the first ones is from Polina, which is a company that makes cat food and they have a blog post about this, and you can go there and find the answer. Google will just display you, you know, like 89 days or something close to that. This creates a huge controversy about what is the role of search sentence inserts and organic search results and the way it should be, what should be the limits, and so on. So the trend that I see in this isn’t that well, Google is becoming more and more a User Experience company. And it’s maybe a bit flawed to see it, specifically as a search engine, like it’s not 100% search engine, it’s a company that wants to bring a great experience to the web. They’re working with many technologists to do that. And although,search is their main product, in the end, they do what they decide is best for the user. So if they can actually help you right away without serving your website, they will do that. And this negatively affects a lot of websites right? So if your entire business model is about getting people to go to your page to serve them very specific information that could have been answered in one sentence, then you compete with Google and this is not a position that you want to be in
Steve Wetmore – That’s very interesting and you’re the first person to bring that up. It’s something I’ve noticed discussed on some forums and people are very concerned. You could argue that Google is doing a great job answering questions, but it doesn’t help people get traffic to their website. Does Google care that people aren’t getting the objective they want; that they’re not getting visitors to their site? Especially when you consider that Google rewards websites for getting clicks which is proof of relevancy. So if people that are searching for something and a particular website’s information is being served as an answer but get no clicks – will it work against them?
Konstantinos Ntoukakis – It is absolutely, as you say, when Google believes that specific websites serves The Searchers intend then that is a ranking factor. So this is my point, this is the root of the controversy. I think we’re just trying to establish what is good or what is not. What is the degree that Google is actually becoming an answers provider, or competitor with websites. But of course, there were some some things that open this controversy. For example, I think they were scrubbing the text from specific websites. And they were displaying them as Google’s instant answers. Well, they were actually scraping websites and using their intellectual property. So for me the way that I see it; I don’t think it’s the most important thing is to ask the right questions. And also, it’s very important if you’re a business, the controversy doesn’t help. You need to know react to this development. And my advice is that, if you’re running a business that competes with Google’s division to organize the world’s information, if your business model is that you want people to go to your website and get a very fast answer, you need people to commit to ads as your organic strategy, because eventually we will compete with you. So I see this as a trend. You know, there are many critics and their main proponents. So we’ll see how this will develop in 2020.
Konstantinos Ntoukakis – I think that there’s going to be a push in this direction, like Google is penetrating different industries. I was reading this week they want to have a payment solution as well, in their browser. Well, I definitely predict that no click searches is a challenge that will continue and businesses will have to adjust.
Steve Wetmore – hat was that that is a great snippet of info that that will get highlighted in your interview. Do you have anything else? Any other juicy pieces for us?
Konstantinos Ntoukakis – Actually I do. I think there is something that has slipped under the radar lately, and this is the emergence of AI Content Marketing and the role that this would play when it comes to search engines and digital content. So basically, these are some machine learning algorithms that can create text that is so convincing that it could have been written by a human. And initially, at the beginning of the year, I think they released their watered down models, so the text wasn’t as accurate and as good. The text would still need to go through a human editor. But last week, they released their full models and together with a study about the implications of AI Content Marketing because they wanted to introduce this in a responsible way. This allows you to programmatically create content and why this is very important when it comes to SEO. Because imagine, there is a thing called PBN’s for private blog network. There are people that are running websites that they’re using for link building, they’re sending links to a network of blogs they control. And this is a black hat technical way to trick Google into thinking that you’re getting legitimate links from websites that are not under your control. And good links gives you authority. Now, imagine the possibility to create an enormous amount of content programmatically based on real time SEO data. I think that’s in the south of the bottle. And very soon we’re going to see a lot of websites that are actually not run by humans but are run by artificial intelligence. And the technology is out there.
Steve Wetmore – How available Do you believe this technology will be to the mass to the public? Will it be, you know, exclusive to certain people?
Konstantinos Ntoukakis – Well, the technology is open source, it’s in GitHub, and you can run a model on your laptop. So on our blog, I published an article about this few months ago, I run this model on my MacBook Pro, and I produced something that looked like a blog post that was written by a machine. And if I can do it, there are many developers that can also do it. I think you just need technical SEOs or marketing minded developers. But I think this is something that will pick up momentum very soon.
Steve Wetmore – Please share with us any SEO tools you use.
Konstantinos Ntoukakis – We use all the top tools like AHRefs, Moz and SEMRush but a new tool I love is found on Neil Patel’s website called Ubersuggest. I’m going to get very technical for a minute. So when you have a technical problem on your website. Google actually spends a lot of time rechecking this error to see if it’s fixed. And this can affect your current crawl budget, how many other pages of your website will be with Chrome? So basically, if your website has an issue, it’s like Google is focusing all its efforts to see if these pages are fixed. Google has to go crawl the entire internet, right? So it has a limited amount of time. So if Google focuses this limited amount of time to pages that are actually not working. . . Just try to figure out if these errors are fixed so they can include them in the search results, etc. And so there are some tools that can give you this information if you have such issues by doing local analysis. I think one of them is called SEO Octopus and Screaming Frog which is a really powerful crawler
Steve Wetmore – Thank you Konstantinos for this excellent information.
The post Interview with Konstantinos Ntoukakis CTO & Co founder at Studio for Digital Growth appeared first on BuySellShoutouts.
source https://www.buysellshoutouts.com/blog/interview-with-konstantinos-ntoukakis-cto-co-founder-at-studio-for-digital-growth
No comments:
Post a Comment