How to Increase Instagram Engagement in 2021

Find Your Niche

First, you need to establish your niche. Your Instagram account must focus on something specific that will attract the right audiences. Common examples include:

• Travel
• Family
• Home decor
• Cooking or baking
• Fitness
• Tiny homes

Are you going to have a creator account or business account? If you’re a small business, your niche should already be established. Then, it’s all about defining your brand.

Post Regularly

Like all social media platforms, Instagram uses algorithms to help users find the content that’s most appropriate for them. They use their history and searches to dictate what comes up in their feed. 

To stay relevant and adhere to one of the most basic IG algorithms, you need to publish Instagram posts regularly. Your account must be constantly updated. We recommend posting once a day or at least three times a week. 

Spend Time on the App

Instagram doesn’t want to become a business-only platform. As such, if business accounts log on, post content, then log off immediately, the algorithm won’t make them a top priority. They will see that you’re just using the app to grow your business. 

Instead, spend time on the app. Before and after posting, spend about 20 minutes perusing your feed, exploring new content, and engaging on other people’s profiles.

Take Amazing Photos

If you have any experience on Instagram, you know it’s all about aesthetics. Instagram was designed to focus on imagery such as photos and videos. Therefore, learning how to increase Instagram engagement means learning how to take and edit amazing photos.

Unify Your Feed

Having great photos isn’t quite enough, however. You need to think about your Instagram feed from a bigger perspective. When someone clicks on your profile and can see your entire wall, how will it come off?

You need to unify your feed by coming up with a look or brand for all of your pictures. A follower should be able to spot one of your photos and immediately know it’s yours based on the colors, filter, angles, layout, and more.

Publish Stories 

As noted above, you must stay active on your Instagram profile to remain relevant. However, posting multiple times a day on your primary feed can actually hurt your engagement and visibility. 

To combat this, create stories in the form of videos, images, and text. You can keep followers more up to date using stories without sabotaging your engagement.  

Create Instagram Reels

Because of the wild success of TikTok, Instagram has created its own version of short video clips called Reels. Use IG Reels to create fun videos for your followers. They can be used to display your products, highlight your services, or show people clips of your daily life.  

Engage With Your Audience

Another important step in learning how to increase Instagram engagement is responding and communicating with your followers. Instagram likes to see that you engage back with people who comment on your Instagram posts and stories or send you messages. 

This is also good for finding affiliate companies to sponsor you or pay you as an influencer. Just as importantly people will be less likely to unfollow you if you spend time forming a relationship with them.

Invest in IG Growth Companies

Sometimes, gaining followers and getting likes on Instagram can be incredibly difficult. For example, if you have an extremely specific niche, finding the right audience can be slow going. Alternatively, if your niche is a popular one, you may have trouble standing out in an oversaturated market. 

Fortunately, there are engagement groups designed to help people struggling to grow their accounts gain followers. You can work with these companies to gain more likes, follows, shoutouts, and more.

Use the Right Hashtags

Getting your Instagram posts and stories in front of the right audience is about using relevant hashtags. At the end of each post, you can list up to 30 hashtags.

These are the keywords people use to find content. The Instagram algorithm also uses these hashtags to suggest content for people on the explore page.

Be careful not to use hashtags with millions and millions of likes, as your content will get lost in the crowd. Similarly, avoid using hashtags with only a few thousand likes, or as it’s unlikely to gain you any visibility.  

Tag the Right Accounts

Along with using the right hashtags, you’ll also want to tag the right accounts. This is especially important if you’re trying to get reposted on bigger profiles. 

For example, if you only have a few thousand followers, getting reposted on an account with hundreds of thousands of followers will expand your audience based and lead to more followers. 

Use CTAs

Figuring out how to increase Instagram engagement means learning how to point people in the right direction. Whether you’re publishing Instagram posts or stories, always use a call to action. 

A CTA can lead users to other parts of your Instagram. It can also lead people to your website so they can buy your products or services. 

Want More Tips on How to Increase Instagram Engagement?

Growing your account and learning how to increase Instagram engagement isn’t always easy. The IG influencers out there with tens of thousands of followers or more treat it like a job. The more you put into it, the more you’ll get out of it. 

But if you’re looking for an edge up on the competition, we recommend looking into growth companies to buy Instagram likes, followers, and mentions. Check out the rest of our site to see what we offer. 

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Top 5 Tips for Reaching Instagram Fame

Instagram is truly one of the best social media platforms today. Not only is it a great platform for sharing photos and videos, but it also a haven for marketing and growing an online presence.

If you use Instagram, you probably follow many famous profiles. These are profiles of artists, models, entertainers, athletes, activists, and other prominent individuals who create and share engaging content with their followers — sometimes in the tens of thousands, and sometimes in the millions.

So how do you achieve Instagram fame? Do you crave to one day be on the same level as these Instagram celebrities whom you admire?

All You Need to Know About Achieving Instagram Fame

Before you jump into the tips, you have to first consider your equipment. If you are serious about becoming Instagram famous, you need to make sure that you are using the best quality camera phone for your photos and videos.

You should also invest in a portable external hard drive where you can store all of your content. You will have to share more content than usual and you must have a backup where you can store this content.

Once this is sorted, here are the top tips to achieving Instagram fame:

Growing Your Followers

The first step on how to become Instagram famous is to gain more followers. The journey on how to gain Instagram followers is a lengthy one, so you have to be patient.

The first thing is to produce content on a regular basis. Take a look at your current layout of content. What is the average gap between posts? Is it 2 days? 1 Week? Do you ever go months without posting? If you don’t post on a consistent basis, you can expect to gradually lose followers.

You should also consider, if you wish to expedite this process, of buying followers. While this is often shunned and discouraged by many other marketing guides, it can be very helpful in promoting your profile and growing your network of followers.

Show Yourself

To achieve Instagram fame, you have to make your face familiar to your followers. Wherever possible, make sure the majority (if not all) of your content shows your face.

On occasion, you might have photos of others, of objects, or of something unrelated to the theme of your profile. However, to be successful you should be the focal point of the majority of your content.

If you have a group photo where you are standing in the corner of the group and another where you are standing in the center, only the second one should be posted.

Focus on Your Bio

Your profile’s bio should be regularly updated and written with care. Your bio should describe who you are, your achievements, a unique personality trait or taste, what your mission is, and a Call To Action to click on your link.

For example, a travel blogger might write their Instagram bio as follows:

• Writer, 190 Countries So Far, Luxury Traveler (1st Line; Profession, Achievement, Taste)
• Love to explore cultures (2nd Line, Mission Statement)
• Currently in: Japan
• Email me/Call Me: XXXXXXXX
• Follow my travels: (This is the last line that works as the Call To Action and is above the link)

The link should be to your website, YouTube channel (or latest video), OnlyFans, or to a LinkTree (or similar service), or to a product/service landing page.

Captions

You have to give importance to the captions included with your posts. These are meant to give further insight into your content. These should also serve to encourage your followers to share your post with others.

For example, around election season many Instagram celebrities and influencers will post an image or video relating to the voting process, or whom they are voting for. In the caption, they will discuss the importance and privilege of voting. If advocating for a particular politician/policy the caption will explain why they chose to vote this way.

The caption will end with encouraging (Call To Action) others to exercise their right to vote. This is the model that your captions have to follow.

You should also use as many hashtags as you can. Make sure you master how to properly use hashtags so you can use them to gain attention to your posts. 

Engagement

If you want to achieve Instagram fame, you have to make yourself accessible to your followers. What distinguishes a social media celebrity from a traditional celebrity is the barrier between followers and the celebrity.

Most of us can only fantasize about engaging with a traditional celebrity. With an Instagram celebrity, it should be expected whenever possible.

For example, if you reach a milestone — such as acquiring 1,000 followers you should make a post thanking your followers. They will feel that you are speaking to them directly.

If you get a new follower, you might want to consider sending them a welcoming ‘thank you’ direct message.

If you receive comments on your posts, make sure to respond to them when you can. For example, Instagram models often reply with a thank you message when they receive a compliment on their looks.

You can use the ‘Questions’ feature on your Instagram stories so that your followers can answer your question that you post to them. You can share their answers to your story to make them feel special.

You want to think carefully about responding to haters and trolls. The more popular you get, the greater the likelihood that you’ll come across these unpleasant individuals.

The best thing is to ignore them. If you can come up with a sly remark or rebuttal, then go for it. But best is to not waste your energy.

Journey to Fame

Now that you know the top tips for achieving Instagram fame, you can begin your journey to fame. Make sure that you spend time each day creating content, engaging with your followers, and enhancing your profile.

It will be a long journey, but if you follow these tips you will achieve Instagram fame and you’ll never look back!

If you want to promote your brand, business, or product on another Instagram profile, we can help you get a shoutout!

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