Don’t Let Your Brand Be #Instafooled

The fact remains that as the population increases so is the demand for products and services to sustain it.

However, the attempt to capture the hearts of the consumers is increasingly becoming a huge struggle.

This situation also makes the demand for originality amongst products and services high.

So, there are many products and services struggling to become the favorites of the few available markets.

This makes the job of the brands and their advertising partners even more onerous. Read the article, you will love it, and have something you want to share? Get in touch, we value your suggestions. Need to understand more about Instagram followers? Visit BuySellShoutouts website for related ideas.

Don’t Let Your Brand Be #Instafooled

In the present day digital world, you actually cannot achieve much in marketing, sales, and advertising if you ignore the social media.

This is where the crowd lies.

Of course, to create company profiles that will elicit the number of followers enough for you to advertise is very difficult.

So, you will always need the services of the social media influencers.

This includes celebrities and popular people who have the huge following that you need and who will in turn recommend your products and services to their followers.

The good thing about using influencers is that they have actually become cult heroes and models, and most of their followers try to emulate their entire lifestyle.

This includes trying out the products and services they use.

These influencers are mostly found on Facebook, Twitter, Instagram, Snapchat, and other social media.

The Problem with Being #Instafooled

However, there is a problem with the use of influencers for marketing.

Many influencer accounts have been found to have fake followers.

In some other cases, the followers may be completely disengaged.

In fact, a recent survey confirmed this.

When 10,000 global influencer profiles were sampled, 15% of the followers were discovered to be fake and disengaged.

This is to say that as much as a fifth of their fans are not real.

So, you will not be getting the audience you are targeting with them.

 

Why You Must Keep Faith in Influencer Marketing

Now, many of the social media sites like Facebook are coming up with several methods of scrutinizing and deleting fake accounts.

But even if this was not the case, firms should not be deterred from the concept of influencer marketing.

This is because the social media keeps growing by the day, with more subscribers trooping in every minute.

The number of people that make use of the products recommended by influencers also grows.

As of 2016, Instagram reported having 14 million followers from the UK. But this rose to 21 million in 2018.

The same country had 21% of its smartphone users on Snapchat by 2016.

But this has increased to 25% by 2018.

A study also indicates that as much as 57% of internet users purchase products online after reading reviews on the social media.

In the Asia Pacific, for instance, there was a doubling of the number of people that make use of Snapchat and Instagram from 2014 to 2016.

The Snapchat number grew from 8% to 15%, while that of Instagram grew from 22% to 39%.

Another important thing that came out of the research is that this population is not only made up of the young ones.

It was found out that one-third of the people between the ages of 55 and 65, who make use of the internet in that region, are also on Instagram.

In Singapore, for instance, 40% of the people between 16 and 25 have said that they believe the things that people say online about products and services.

So, the effect of social media influencers is very much real and positive.

Don’t Let Your Brand Be #Instafooled, but do not abandon the use of influencer marketing completely but seek for ways to get the best out of it.

 

How Not to Be #Instafooled

In the bid to ensure that you are getting the best of what you pay for, you have to follow three major steps.

The first one is to make sure you engage in local marketing.

Search for those talents that are relevant in their location.

You should understand the difference between bigger and better, because the former may not translate into the latter.

The smaller influencers likely have fewer followers too.

However, their engagement with their audience, their relevance, and the loyalty they command may be much bigger and stronger.

In some cases, the consumers prefer being told about trendy brands in their local parlance, and this can only be achieved by local influencers.

Engage in a very solid scrutiny of the account of any influencer you wish to work with.

Investigate their account and go only with those that elicit solid and real engagement from the followers.

Most times, this will depend on how their audience was built.

Judge them according to the content that inspires the followership.

If it is of high quality, then you are in the right hands, but if it is a mere volume, run.

The same thing will translate into your brand, mere numbers and no conversation.

Lastly, ensure that there is something natural or something that connects the influencer with your brand.

With this, you will see the influencer promoting a product that is related to their values.

If you have an influencer advertising a product that is connected to what they built the audience with, the affinity will simply be a natural one.

Here, they will become more creative and it will skyrocket the publicity, resulting in the best result ever.

 

Bio

Nika Goddard

Psychologist, writer-freelancer, traveler and just creative person, lover of world cultures, languages, food, wild spaces and urban places by nature.

Facebook facebook.com/nika.goddard.10

LinkedIn linkedin.com/in/nika-goddard-a78051157/

 

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The Do’s and Don’ts of Buying Instagram Followers

Do you dream of becoming a famous Instagram influencer? Or are you trying to add credibility and grow your business?

Either way, buying Instagram followers can help you gain some serious traction. But you have to do it carefully! Fail to follow best practices and you could end up causing more harm than good.

Check out our simple guide to the dos and don’ts of buying followers – the right way!

Don’t Buy Fake Followers

There are many poor-quality services that will try to sell you fake followers. This is a big mistake!

Since they’re not real, these followers won’t engage with your page at all. It’s a waste of time and creates serious dangers.

It’s estimated that fake followers cost advertisers a whopping $1.3 billion a year! Brands are well aware of this and commonly blacklist accounts that are caught using fake followers. Even worse, Instagram may suspend your account. 

Find a Reputable Supplier

So, you know not to buy fake followers, but then what should you do? Look for a service that provides you with real, active followers. Real follows may cost a bit more, but it’s well worth it.

Some less reputable companies will dump a bunch of fake followers in your account. Besides the issues previously mentioned, when you use a sub-par company, the followers will appear obviously fake.

Some of the red flags to look for include:

• Usernames that are just a mash-up of letters and numbers
• Users that only have a few posts and/or no stories
• Users with photos that are completely random

When it’s obvious you’re buying fake followers, your brand will immediately lose credibility.

So, do yourself a favor. Before you purchase a service, do some research to find out exactly what they’re going to provide and how they do it. If it doesn’t feel like it’s on the up-and-up, move on!

Decide on Bulk vs. Drip         

When you purchase your followers, most companies allow you to choose either bulk or drip delivery. Bulk delivery occurs when all of your new followers are linked to your account at once. Drip delivery, on the other hand, will slowly add a few followers a day until you reach the number you’ve purchased. 

In most cases, drip is a safer option. This will help you avoid having your account flagged for having a big spike in followers.

Focus on Organic Growth

While buying Instagram followers is a great way to start getting attention for your account, you don’t want to stop there. The most successful Instagram accounts focus on organic growth.

Make sure you’re consistently posting valuable content. Know who your target audience is and what they want to see. Then deliver it.

Also, don’t just “set-it and forget-it.” You’ll find far more success if you take the time to actually engage with your followers.

Make sure you’re tracking your results, too. This is the best way to find out what’s working and what isn’t so you can make adjustments along the way as needed.

Ready to Start Buying Instagram Followers?

Now that you know the dos and don’ts of buying Instagram followers, you’re ready to get started! We have many different programs to help you buy followers, likes, mentions, and shout-outs!

Growing your Instagram is easy with BuySell Shoutouts by your side! Get started now.

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How To Find Nano Influencers on Instagram, YouTube and More

In recent times, the need to be a world-known celebrity to affect consumer buying behavior has long passed us by.

With many of the posts we see on Instagram, today’s modern customers are beginning to trust real and authentic personalities more than ever.

For this reason, it’s no wonder that ‘nano-influencers’ campaigns are growing day by day!

But where do you find them? In this article, we are going to explore how to find nano-influencers on YouTube, Instagram, and more!

Let’s start by looking at the quick takeaway.

How to find Nano Influencers on Instagram and YouTube? By connecting with local bloggers, those with a low number of followers between 1000 and 5000, and also by using your own fanbase, you can connect with nano-influences for your Facebook and Instagram accounts. Platform-specific Using analytic tools can also help discover influencers.

Or you could simply buy some shout outs relevant to your industry here.

Now let’s delve a little deeper into the details after we’ve seen the bite-sized answer and begin by looking at exactly what a nano-influencer really is!

What’s a Nano-Influencer?

According to a recent study, Instagram has a huge number of followers and by 2023, the users are projected to surpass 988 million. It’s for this reason that Instagram is one of the most popular social platforms worldwide.

With YouTube having a staggering two billion users worldwide, it’s clearly a really important platform to make sure you have influence and dominate your niche.

So what are nano-influences and how can they help bring more customers to your business?

A nano-influencer is defined as someone with social followings ranging from 1,000 to 5,000.

Content creators

These smaller marketing gurus are usually described as great content creators who have a particular voice, skill, or expertise in a niche area and the newest emerging tier of digital influencers.

Such influencers are especially beneficial to brands due to their particular interests and appeal to a specific audience.

In addition, they have managed to find a sweet spot in terms of engagement.

More followers, less engagement

It appears that once web influencers surpass a certain number of followers, usually greater than 10,000, they tend to see an overall decrease in their engagement rates.

Likes, comments, shares take a nosedive as more and more followers join the party.

According to experts, those with around less than a thousand followers or less are more likely to receive interaction from at least 10% of their followers and fans.

So of course, it’s easy to see why many businesses large and small are turning to the nightly power of the small guy!

“A nano-influencer is defined

 as someone with social followings ranging from 1,000 to 5,000”.

So let’s now take a look below at why these supercharged mini influencers could see an increase in customers.

Why Nano-influencers?

• Cheaper marketing Other than their higher engagement rate, nano-influencers are typically less expensive for brands as compared to their more famous counterparts.

• Greater influence It’s also worth noting that a large number of consumers are highly likely to follow recommendations made by a nano-influencer as compared to recommendations from average people.

• Everyday services and products Nano-influencers have become champions for the more common and everyday services and products that might not be at the top of the list for many to discuss

• Targeted The recommendations from nano-influencers are much more targeted and direct, along with being specific to the interests of those who already follow them.

Competitive edge

Brands tend to underestimate the power of influencers with a small fan following. However, for your business, this strategy could be a real edge over your competition.

Nano-influencers occupy a real undisputed space currently in the world of marketing. In most cases, you certainly wouldn’t be looking at any ads from your competition on a nano influencers Instagram account.

Less competition

Your sponsored post is very likely to be the first advertisement on their account. You also need to keep in mind that these influencers need more control and help from your side. Since they are rather new in this field, they may need your guidance and advice.

Give them freedom

Provide them with a detailed brief, but try not to overburden them with strict requirements regarding their way of communicating with their audience.

If you do so, their followers will immediately realize that their posts are false and unnatural. On the other hand, it’s a chance for you to grow a perfect army of ambassadors for your product and services.

Nano-influencers are growing faster than other groups of creators. Within a few months, they can become your loyal nano-influencers, and some of them might even grow to become micro-influencers within a few years.

“Nano-influencers are growing

faster than other groups of creators’

Ok, so now we understand how this group of mini celebs are able to increase your customers base and drive traffic to your Instagram and YouTube account, but where do you find them?

How to find Nano-influencers

Finding Instagram influencers that are ideal for your brand’s goals from a business point of view can seem like a very difficult task with such a large number of influencers to choose from.

Get organized with a CRM

If your company is not already utilizing a CRM system to help gather all this data, then it is advised that you consider doing so.

Using a tool or software to gather information on your audience will be of great help when trying to grow that audience to a greater scale.

Browse your audience like pages

You can also browse through your audience’s liked pages on social media, and make use of common interests to help shape audience personas to your desired target.

If any of your existing followers or fans themselves have a large following on social platforms, then consider it an added bonus.

Personally reach out to them and begin by suggesting an exchange of product for a review or post on their account. If the relationship turns out to be a mutually beneficial one, then you can build out a more robust program from there.

“Your current fan base is a great place to start since you already know a connection exists”

Hashtags

The main purpose of hashtags is to make content on social networks more accessible and searchable.

Using Instagram analytics tools that are free of cost can further help simplify your nano-influencer search process.

Using keywords that are relevant to your business will help pinpoint conversations that will guide you towards your target audience.

When choosing a hashtag to search, make sure that it’s specific enough to yield significant results. For instance, if you happen to be a plus-size clothing brand, a hashtag search around #plussizefashion is more likely to yield better material than the simple hashtag #fashion.

Running such a type of search on Google will yield results from a variety of sources, including Twitter, YouTube, and Instagram.

Running a direct search on these platforms or through platform-specific third-party tools can prove to be more beneficial.

Connect With Local Bloggers

Social media platforms such as Instagram have essentially become blogging platforms for those looking to create content.

These networks also function as add-ons to further promote and bring blog content to life.

Bloggers in your nearby areas can also serve as a great resource for local businesses.

Specific keyword searches that include location are a good starting point. If we follow the previous example, then instead of searching for “fashion bloggers in LA”, a more specific search like “plus-size fashion bloggers in LA” is more likely to yield the desired niche results.

There are many tools available to measure SEO for each blog, which is a crucial indicator of engagement and visibility. In addition to these tools, you can turn to influencer marketing platforms designed to help you find the right nano-influencers for your product.

Authentic

When used properly, influencer marketing provides authentic, far-reaching, trusted, and affordable brand advocates who can help connect your brand to the consumers most likely to purchase them.

However, always be selective when looking for influencers best suited to speak on behalf of your company and brand.

 Before jumping into the influencer market, there are a few things your brand should consider. First and foremost, why does your brand want to use influencers in the first place?

Sales may be the ultimate end goal but it’s important to have realistic expectations and specific goals.

Building brand awareness

Perhaps you’re a new company wanting to build brand awareness or have a product in need of testimonials and reviews to boost credibility. Or maybe you want to move specific pieces of product fast, and would like to opt for the route of promotional codes and discounts?

Whatever the reason might be, it is essential to have a specific goal in mind that you can measure against when judging campaign success.

Not all businesses have fully discovered the advantages of working with nano-influencers yet.

On the other hand, many industry innovators tend to be actively collaborating with nano-influencers, so make sure your business has a competing edge and look to ‘small power’ to build your business.

And finally…

So that’s everything you needed to know about the power of nano-Influencers!

Looking to get an instagram shout out? Or looking to increase your instagram followers, likes, or accounts? Then check our services and start now. Or, if you’re looking to sell Instagram shout outs then why not get in touch with us.

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Is Buying An Instagram Shoutout Worth It To Grow Your Brand?

Is Buying An Instagram Shoutout Worth It To Grow Your Brand?

Social media has become an incredibly competitive landscape. It’s not just about sharing your thoughts and photos with friends anymore. Now, social media is about advertising your brand, getting your name out there, and getting yourself seen in a sea of millions.

This can be hard to do, which is why many buy an Instagram shoutout to boost their brand. But are Instagram shoutouts worth it? Let’s take a look.

What Is an Instagram Shoutout?

When you buy an Instagram shoutout, you’re paying for an account with an established follower-base to shoutout your account.

This is essentially like buying an advertisement. The account might shoutout a product of yours, a specific post, or just hype you up to their followers. The idea is that their followers will take interest in your account and click through to it.

Shoutouts can happen through Instagram Stories, a traditional post, or even a video or Reel. It all depends on how much you pay, and what you want to pay for.

Are Instagram Shoutouts Worth It?

Many people are wary of buying shoutouts. They’re not sure how effective it is, or how to maximize the effectiveness. This is unfortunate, because there are tons of benefits to buying Instagram shoutouts.

Grow Your Brand & Stand Out

If you’re just starting out on Instagram, whether you’re a wannabe social media influencer or a small business owner, gaining followers can feel impossible.

A shoutout from a good brand in a similar business as yours can do wonders for growing your brand. The more followers you have, the more trustworthy your brand appears. That means more people are going to follow your page, knowing it’s something others are already behind.

In this way, a shoutout can help your brand stand out among the millions of others doing similar things.

Boost Engagement

The more followers you have interacting with your posts, the more Instagram will promote your page.

Buying a shoutout attracts more followers, which attracts more likes and comments. This increases the legitimacy of your brand, and gives you favor in Instagram’s eyes. Just make sure you get a shoutout from an account with compatible followers to increase your chances of hooking them.

Create Associations

The most important part of buying a shoutout is finding just the right person to shout you out.

The best tactic is to choose an active account with lots of followers in a similar niche as you. Not only does this increase your follower chance, but it also creates brand association.

New followers from the shoutout will forever associate your brand with the account that shouted you out, and this can be a great thing. They already trust the account that shouted you, so why not trust you? The more positive brand associations, the more legitimate your business appears.

It’s Time to Gain Followers

With the right Instagram shoutout from the right account, you can find great success for your brand. Whether you’re just starting out, struggling to get seen, or just need some positive associations, don’t hesitate to buy an Instagram shoutout today.

Click here to learn more about buying Instagram shoutouts from BuySell Shoutouts.

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